What type of video should you make?
Professional productions are not cheap! So you want to make sure you are making quality content that delivers the results you want.
There are many possible objectives for a video: Raising awareness, announcing an event, entertaining an audience or selling a product or service.
On this article we will focus on the last one, selling a product or service. Based on my experience, here are the top 3 VIDEOS Every BUSINESS Needs in 2022 to do just that!
#1. BUSINESS OVERVIEW VIDEO
Every business, and I mean EVERY business on earth NEEDS a Business Overview Video. We are creeping on 2022! A professional landing site demands a professional video explaining the general services, products or mission that the business does. Its like a short resume for your company!
I am not even getting into how video coverts DRAMATICLY more than photos or text. A Business Overview Video shows clients you are at the level of hiring your own production team and took the effort to put your best foot forward to showcase your company to the world.
I walk the talk! Here is MY OWN Business Overview video. Many videographers love to spout the benefits of video marketing, YET THEY DON'T DO IT FOR THEMSELVES! Not here, we believe in what we do and preach what we teach; because it works ;)
Here is another example of LeadER Animal Specialty Hospital that I filmed earlier this year (tons of cute furry babies on this one).
#2. DIRECT ADS
After your Business Overview Video, you might want to progress into individual product or service videos. Specially if they are high ticketed items; these are crucial into providing and in-depth look into what you are offering. This gives you a chance to showcase your product or service, show how it works, and include client testimonials as social proof. A business can have TONS of different Direct Ads depending on how many products or services they sell.
Here is an example for a Tactical Pistol Course I filmed in 2019 and another of my own Video Production Classes.
#3. EDUCATION/TUTORIAL
Sometimes the best way to sell is by teaching (look at this email right now). I love this method because not only do you provide VALUE to your prospects, but you also get to promote your product and services.
That's why may creators such as accountant Karlton Dennis or fitness expert Jeff Cavalier teach A TON in their YouTube Channels, and then drive traffic to their own paid services and products.
We actually made an entire online Wilderness Survival & Backpacking Course with over 537 paid students based on this premise alone; so yes, expect many video tutorial videos and an online course the future!
That's it guys, three videos types to help you kickstart your marketing strategy right in 2022. If you have any questions don't hesitate to contact me and I wish you all an amazing weekend. Peace!
3 VIDEOS Every BUSINESS Needs in 2022