Its the Long Format Interview or Podcast!

Many marketers are only focused on the 1 minute and 15 second video limits placed by the tech overlords. "People's attention span is short, they don't have the patience or time". Boloney!

Ever heard of podcasts? One of the most consume media on the planet is Joe Rogan's podcast with hundreds of millions of views and showcasing interviews ranging from 2 to sometimes 4 hours! Or another of my personal favorites, Dr. Jordan Peterson who features interviews ranging from 2 to 4 hours.

The beauty of content creation is that there is no way to keep up with demand. Because someone can watch in 40min what took you weeks to put together. So there is always a hunger for it!

That is one of the beauties of longer format content. It allows for much more in depth discussions and immersions on certain topics. In the age of quick clicks and fast clips, this is a welcomed change as evidence by the popularity of podcast and long format interviews.

Gone are the days where you need to sell your kidney and mortgage your house to have one episode of your own show!

With modern video and podcast technology you can have your own "TV program" to showcase your company's knowledge and expertise. This is my favorite type of marketing; sales and loyalty through education.

Check out the example below of a real estate episode I filmed.

Something to think about for 2022.

Have a great weekend everybody!